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BMW to join the electric car chase - and now there's big US money in it

On the very day that Obama announces a $2.4 billion electric vehicle grant in the U.S. I read here that BMW is planning to launch a new class of environmentally friendly vehicles under its own brand. According to its CEO 'certain carmakers may no longer be in the market' soon after the raft of tax penalties and incentives come into effect to force the auto industry to go green. 

So BMW has decided to create a new sub-brand - a bit like its M label for high performance Beemers - to label its new range which may include a two-wheel model and will target commuters in large cities. The first vehicle to be launched under this new label will be electric, though BMW already has an EV under the Mini brand. There's no word about when we can expect to see BMW's electric car, but plenty of the usual pondering about the distance limitations of battery powered cars acting as a deterrent to buyers.

That's why I was interested in the Christian Science Monitor's report on Obama's massive grant. It points out that right now EV manufacturers, primarily in Asia, are the world leaders in the mass production of advanced battery vehicles, so even the US-made Ford Fusion hybrid has a foreign made battery at its core. No surprise really that the U.S. government doesn't want to swap reliance on Middle Eastern oil for South Korean batteries for its auto energy future. That's why $1.5 billion of the grant will go into battery manufacturing projects. Considering the prediction quoted in this article that by 2020 some 47% of vehicles sold in the U.S. will have some sort of battery at their core, that makes a lot of sense.

The biggest grant at $299 million has gone to a company making batteries for Ford with $249 million to Chrysler's battery supplier and the rest divvied up between 46 projects across 20 states. So finally the big American automaker oil tanker is starting to turn around. It's just a shame that it took a global economic meltdown to make that happen.

Personally they can keep their Ford and Chrysler EVs. I've been a BMW fan for years (330i Tourer in case you're wondering and Mr G drives an M3) since Ford took back my Think EV. I'm waiting expectantly for another EV I'd be happy to drive and I'm confident that BMW's electric car will truly have appeal for enthusiastic drivers like me.

Posted on Thursday, August 6, 2009 at 11:55AM by Registered CommenterChristine Gupta in , , , , , , , , | Comments9 Comments

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Reader Comments (9)

BMW's electric car...mmmm...thgat sound cool.
Bmw is my favorite automark and i´m sure that it will be a sucefull.
German auto are the best and without doubt.
August 10, 2009 | Unregistered Commenterfrank
Thanks for sharing... I can't wait to get a electric car myself...

We're just waiting for a few more to get on the market and it will be time to replace our Honda... I'm hoping that the volt will be a good choice or the prius... the rebates are definitely a great step in putting more people in these cars.

If just saw this today as well (<a href='http://www.hybridmile.com/news/government-rebate-hybrid/'>government rebates for hybrid cars</a> - http://www.hybridmile.com/news/government-rebate-hybrid/) I hope that these get extended into 2010 and really they should be available till every single gas car is off the road.
August 10, 2009 | Unregistered CommenterBart
bmw are the best car in the world and an electric car of BMW were till better.
i´ll wait for it
bye and thank for sharing
August 11, 2009 | Unregistered Commenterpeter
The only problem could be the real high price for the vehicles to be put in practice.Governmental behaviours or orders can somehow bring forward this market, but it doesn't explain anything about the market demand. So if BMW make long-term investment for an assembly line and relevant F&E for this vehicle, I still wanna to reserve my opinion on it
August 21, 2009 | Unregistered CommenterGari Stellenangebote
This is good news for environmentalist. Hope prices will not increase by this project
August 28, 2009 | Unregistered Commenterlance
Electric cars would be a great thing for the environment. But the market is still small and I think the prices are too high.
September 4, 2009 | Unregistered CommenterRita Kinderspiele
It sounds really cool but I am waiting for the result. Knowing BMW it will be great !
September 25, 2009 | Unregistered CommenterAlexandre Célibataire
"bmw are the best car in the world" ... ohh i think it´s a nice car, but i never ever would say , its the best car in the world... but we will see...
September 28, 2009 | Unregistered CommenterJack Kontaktanzeige
Wake up you lot, BMW are only now catching up with Honda's FCX Clarity 2005 a hydrogen cell powered car, not a dead weight electric milk float.
November 30, 2009 | Unregistered CommenterKIm

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