Entries in geeks (3)
Would you buy a car from an electronic discount store?
Here's some more revolutionary retailing strategy from Mitsubishi. It has now signed a deal to sell its i-MiEV electric car through Bic Camera Inc.,Japan's largest electrical appliance retailer. To quote Bic's president: "EVs can be considered a type of home electrical appliance. We hope to contribute to rising sales of the vehicle by letting more people know about it."
Christine Gupta
in Best Buy, Bic Camera, Comet, EVWorld, EVs, Electric cars, Mitsubishi, electric cars, geeks, i MiEV, i-miev, mitsubishi
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Electric cars to be sold by Apple-style 'geniuses'
This item just shows that I wasn't so far off the mark with my previous posting about geeks making the best electric car salesmen. Coda Automotive is taking a leaf out of Apple's book in its approach to selling its electric cars. More than that, its CEO Kevin Czinger says "We are looking at this not as a new-car-model introduction, but as a new technology introduction."
Christine Gupta
in Apple, Batteries, Coda, Coda, Firestone, electric car, geeks, genius bars, lithium-ion, sedan
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Will geeks make the best electric car salesmen?
We'll soon find out. In the US Mitsubishi i-MiEVs are about to be sold by GeekSquad at Best Buy which is like the UK’s PC World with Tesco rolled in. And it’s not such a daft idea when you think about it.
Here’s what convinced me that it’s the right way to go.
Christine Gupta
in Best Buy, Electric cars, Tesco, Think, electric bike, electric bikes, electric cars, geeks, i MiEV, i-miev, mitsubishi
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